View from Seed

SEPTEMBER 4, 2018

Amidst the rise of new funds, new technologies, and potentially disruptive late stage players, I thought it was important to share what we consider to be our core operating principles here at NextView. . We see innovation becoming more broadly distributed over time, and outlier companies being built in more and more places.

North America 120

North America Seed Stage Early Stage Lead Investor 120

Both Sides of the Table

NOVEMBER 14, 2010

It’s true that it’s cheaper to start companies now and cheaper to get distribution. I believe that huge financial, productivity and technical gains come from new innovation rather than derivative thinking. He said that data suggests people prefer to “buy high, sell low.&# And so it goes in tech investing.

Florida 299

Florida Technical Review San Antonio Los Angeles 299

Mucker Lab

AUGUST 27, 2014

At the time, LA and Santa Clara were both the epicenter of the technology industry due to the significant overlap between the aerospace/military industry (Los Angeles) and the computing business (Silicon Valley). Given our backgrounds, we often get asked about what makes the tech scene in Los Angeles different from that in the Valley.

Los Angeles 138

Los Angeles Southern California Silicon Valley Technical Review 138

David Teten

DECEMBER 3, 2019

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. While they’re helpful for sales reps, they can be dangerous for B2B marketers because they can make you think you’re doing research when you’re not.

Demand 124

Demand B2B Distribution Channel 124

Austin Startup

OCTOBER 15, 2017

A good example is the marketing technology sector. If you bill for your technology services on a percentage of ad spend, you are guaranteed to look like an agency that deserves a revenue multiple of 1–2X. But, it is likely the major differentiator between a win and a loss whether you are selling B2B or B2C.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Startup Lessons Learned

MAY 9, 2012

It's been just about two years since Brant Cooper and Patrick Vlaskovits released their self-published book The Entrepreneur's Guide to Customer Development (you can see my original review here ). Their goal is to share stories of Lean Startup applied in many industries and domains outside of tech startups.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”. stars, 9 reviews).

B2B 100

B2B eCommerce Search Technical Review 100

Duct Tape Marketing

DECEMBER 20, 2022

Click on over and give us a review on iTunes, please! Like literally we will submit everything and then when the technical editor gets to it, they're like, this screenshot's out of day. The fact that it is a very diligent how to most people, the question is, well, I'm not a a beginner. I actually love Instagram for b2b.

Marketing 95

Marketing Social Media Video Technical Review 95

Rob Go

SEPTEMBER 4, 2018

Amidst the rise of new funds, new technologies, and potentially disruptive late stage players, I thought it was important to share what we consider to be our core operating principles here at NextView. . We see innovation becoming more broadly distributed over time, and outlier companies being built in more and more places.

North America 36

North America Seed Stage Early Stage Lead Investor 36

The Startup Magazine

JANUARY 26, 2021

Online B2B marketplaces are websites where buyers and sellers meet to trade. That could be a standard sale contract, i.e. buy and sell single items or batches, or a partnership agreement, i.e. contract manufacturing, sales agency, or distribution agreement. B2B Marketplaces in Asia. B2B Platforms in the United States.

B2B 129

B2B Saudi Arabia Global United Kingdom 129

Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. Today’s event technology grants organizers unparallelled access to real-time event data. You will want to gather feedback from your attendees and also distribute your event data to other departments in your organization.

Campaign 72

Campaign Marketing Social Media Software Review 72

ConversionXL

FEBRUARY 3, 2022

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. The result?

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 27, 2019

The proposal also included proclamations from tech-world celebrities like Steve Jobs, Apple’s founder, that the device might change urban life and could be as significant as the development of the personal computer. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

The proposal also included proclamations from tech-world celebrities like Steve Jobs, Apple’s founder, that the device might change urban life and could be as significant as the development of the personal computer. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment.

Customer 101

Customer Differentiation West Virginia Campaign 101

crowdSPRING Blog

AUGUST 7, 2018

According to the Content Marketing Institute , 70% of the surveyed B2B marketers say they are creating more content this year than in the prior year. With attention being the most important currency customers spend online, losing site visitors due to poor performance can put a big dent in your company’s fortunes. Content is king.

Small Business 59

Small Business Mobile Design Search 59

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Product launches are one phase in the product lifecycle. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

VC Cafe

OCTOBER 31, 2022

The top 20 tech billionaires globally have lost $480 billion on paper in the past year. This is largely due to several major stock market crashes and global economic uncertainties. As IVC reports: In Q1–Q3/2022, Israeli high-tech companies raised $12.3 Israeli tech review Q3 2022, IVC Online and Bank Leumi.

Founder 173

Founder Technical Review Down Round Liquidation Preference 173

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. I''ll discuss each one below. 1) Enterprise Sales. Find a new sales rep with industry experience, a rolodex and a strong track record.

Sales 50

Sales Technical Review Software Review B2B 50

crowdSPRING Blog

AUGUST 6, 2018

The stakes are too high to risk losing business due to weak website design or poor user experience. According to the Content Marketing Institute , 70% of the surveyed B2B marketers say they are creating more content this year than they did back in 2016. And the trend is accelerating. So don’t leave it to chance. Content is king.

Mobile 48

Mobile Design Technical Review RSS 48

Up and Running

AUGUST 25, 2021

Adding a B2B model to your current B2C strategy can have a surprising impact on your sales. If you’re interested in pursuing this route, you should consider creating a wholesale option for potential B2B buyers. The tips offered here today will help find creative ways to build and distribute products or services in a new industry.

B2B 118

B2B Audience Software Review B2C 118

Duct Tape Marketing

NOVEMBER 15, 2023

Click on over and give us a review on iTunes, please! I only work with B2B clients as well into service delivery. That can then be distributed through owned, earned, and paid, right? If you're B2B, it should be LinkedIn. Owning that conversation earned would be for B2B, like maybe some press, maybe some influencers.

Channel 63

Channel Acquisition Framework B2B 63

Hearpreneur

JUNE 18, 2016

Over the course of the last couple years co-founder Jack Dorsey was reinstated as CEO due to decline, the constant buzz about doing away with 140 has caused uproar on both sides, and every week a headline concerning stolen information is splashed across every news site. From playoff basketball to politics, it’s an entertaining network.

Entrepreneur 48

Entrepreneur Social Network Channel Social Media 48

ConversionXL

NOVEMBER 11, 2015

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. Here’s a review from Andrew Anderson from Malwarebytes : Andrew Anderson: “ Pros – Offers the best in-product segmentation available. Here’s a review from Johann Van Tonder of AWA Digital : Johann Van Tonder.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

Some of the early B2B pioneers in this space were companies like JBoss ( story here ), SolarWinds, ConstantContact, HubSpot, etc. In addition to distribution power, these kinds of relationships solve the “safe choice” concern of many buyers, and can transform your business. Tech support is not cheap.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

MAY 2, 2017

All I have access to is just a cursory review of their digital existence. You can still put together a quick dashboard that will allow Jim and Bob to do a quick review of the data and make smarter decisions about how to invest their limited budget on digital upgrades. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

View from Seed

JUNE 22, 2016

You can find another shootaround on voice tech here. I think where we are looking as a firm is more in a technology-enabled marketplace like that or a company that builds a product, rather than one that primarily operates with a services model. TIM: I would say in between 4 and 5, but specifically in a B2B software.

Technical Review 159

Technical Review Startup Software Review B2B 159

Duct Tape Marketing

NOVEMBER 1, 2017

We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. Could you leave an honest review on iTunes? Your ratings and reviews really help and I promise I read each and every one. That’s great.

Cost 36

Cost Marketing Audience Media 36

ConversionXL

APRIL 3, 2018

In an A/A test the distribution of p-values is random. Renee Thompson – How to Win at B2B Optimization. The team from @northwoods watching #b2b optimization at #CXLLive presentation by @rsdthompson #relevanttopic #DigitalMarketing pic.twitter.com/edr237aHNf. What makes B2B different? Offline sale – typically.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

AUGUST 12, 2013

But how do we distribute credit for the conversions across all those channels? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). My distribution above is a good starting point.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

crowdSPRING Blog

JULY 19, 2013

Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. MIT Technology Review – [link]. Why Microsoft’s Reorganization Is Not About Technology | by Gene Marks, Forbes – [link]. Increase Your Team’s Curiosity | Harvard Business Review – [link].

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

JUNE 13, 2016

Both tests can be allowed to run purely methodologically and technically at 100% traffic; that is, one user can be in both tests. This is due to fluctuations and the uncertainty that vary depending on the KPI: the higher these uncertainties, the longer the test must run in order to verify significant effects. Why does this work?

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Occam's Razor

OCTOBER 24, 2016

People + Process + Structure] > [Data + Technology]. This will ensure that the people, process and structure will be smart enough to take advantage of the smart and wizbang tech. Culture is a stronger determinant of success with data than anything else. Including data. It seems hard to believe. Yet, it is so fantastically true.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. The very first thing you'll see will be the distribution between desktop, mobile (smartphones) and tablets. It does not matter if you are a B2B or B2C or A2K, you will always see this. You have to solve for all of them. Free or paid.

Analytics 141

Analytics Metrics Mobile DC 141

Up and Running

OCTOBER 21, 2014

If you’re a tech/digital startup, angel investment and venture capital funding may be perfect. Call your customers a week or more before their invoice is due and ask them if they’re satisfied or if they anticipate any problems paying. For B2B companies: Branding Business. Order and distribute leaflets. iMedia Connection.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

ConversionXL

APRIL 14, 2016

After reviewing cumulative data, ConversionXL highlighted just how vital speed is to conversions : “57% of visitors will abandon a page that takes 3 seconds or more to load.”. “47% If your site receives high volumes of traffic that are globally distributed, third-party solutions can be a tremendous help. seconds to 1.6.

Conversion 48

Conversion Technical Review Audience PPC 48