ConversionXL
MARCH 4, 2016
We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Insights: A more even distribution of time spent due to better structured deck. It starts with sales enablement.
ConversionXL
JANUARY 18, 2022
Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Studies show that only 5% of B2B buyers are ready to buy. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. There’s only so much you can say about B2B panels in a way that nobody else has.
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Both Sides of the Table
NOVEMBER 14, 2010
And so it happened that between 2000-2008 I was the biggest buzz kill at dinner parties. It’s true that it’s cheaper to start companies now and cheaper to get distribution. I still love B2B application. Most of these companies will not get big enough and earn enough profits to pay big enough salaries for teams.
ConversionXL
FEBRUARY 27, 2019
Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Product launches are one phase in the product lifecycle. Image source ).
ConversionXL
MAY 22, 2017
In early 2000, the diffusion of Personal Computers transformed the way users made decisions and the paradigm buyer/seller changed again. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Eloqua was the proof of that.
Seeing Both Sides
JULY 11, 2013
Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. I''ll discuss each one below. 1) Enterprise Sales.
Occam's Razor
MAY 2, 2017
B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. Let your competition be lame and play by 2000 worldviews.
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