ConversionXL

MAY 22, 2017

How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Seeing Both Sides

AUGUST 16, 2012

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Big Data meets travel…in 2000. Going B2C was daunting and not in our core DNA,” Kaufer remarked.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Create “point” product value.

B2C 136

B2C B2B Demand Vertical 136

ConversionXL

APRIL 22, 2015

Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. Even if we sell the same products to the same demographic, many things can be different – traffic sources, relationship with the audience, customer support etc.

Analytics 48

Analytics Technical Review Conversion Framework 48