Both Sides of the Table

DECEMBER 13, 2010

Within a year, by late 2000 / early 2001 consulting firms were firing people en masse. During the down market they were able to double down on recruiting, sales, outsourcing, new market entries and marketing (yes, with Tiger ads ). The things that always differentiated Accenture? In a strong wind, even turkeys can fly.

Turkey 302

Turkey Differentiation IP Technical Review 302

Both Sides of the Table

JANUARY 16, 2012

I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. .

Developer 366

Developer Silicon Valley PR Las Vegas 366

Hearpreneur

OCTOBER 29, 2017

I didn’t feel we were differentiated enough and, at the same time, I was hearing all this buzz about social media. I loved what I did (sales) but I didn’t love doing it for somebody else. I had a PR firm in midtown and was tired of being everyone’s Jewish mother. The model and the timing were good.

Entrepreneur 78

Entrepreneur Social Media Liquidity Event Private Equity 78

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. Life goes on.

Early Stage 380

Early Stage Stealth Marketing Startup 380

ConversionXL

JANUARY 18, 2022

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. If you spam the non-buyers with sales CTAs, you’ll only annoy them. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. In 2002, Elon Musk created Space X.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Both Sides of the Table

FEBRUARY 25, 2010

We moved into the legal process and final due diligence in January and February of 2000. Our final closure was the first week of March 2000. VC, sales, biz dev, M&A or otherwise. But I sometime see people get bogged down in PR releases, cancelation clauses, minimum guarantees, whatever. They accepted my argument.

Technical Review 301

Technical Review Term Sheet Due Diligence Venture Capital 301

Both Sides of the Table

FEBRUARY 17, 2011

A year ago I blogged about one of my most common mantras that applies to sales, biz dev & fund raising alike: “ Time is the Enemy of all Deals.&#. I think many entrepreneurs under-estimate the benefit that capital early helps in being able to produce product and differentiate yourself in a nascent marketplace.

Pre-Money Valuation 303

Pre-Money Valuation Dilution Valuation PR 303