ConversionXL
JANUARY 18, 2022
Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. A few successful brands differentiate themselves with a brand moat. In 2002, Elon Musk created Space X.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I know because I did this in early 2000. You have tons of differentiation. If I can help you avoid some of my first-time mistakes it would be a victory. But life doesn’t end.
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Hearpreneur
APRIL 3, 2016
The bonus of naming the company Redhead Marketing & PR is that when I am meeting a potential client for the first time in a coffee shop or wherever, they are always able to spot me because of my company name and hair color. Thanks to Hilary Reiter, Redhead Marketing & PR. #5 I named my company RED PR for several reasons.
Both Sides of the Table
FEBRUARY 17, 2011
I think many entrepreneurs under-estimate the benefit that capital early helps in being able to produce product and differentiate yourself in a nascent marketplace. They get the PR bump. As anyone raising money in April 2000, September 2001 or September 2008 can tell you that. they make it incrementally harder to fund raise.
Both Sides of the Table
DECEMBER 13, 2010
Within a year, by late 2000 / early 2001 consulting firms were firing people en masse. The things that always differentiated Accenture? There seem to be a lot of market entrants in every category where it becomes hard to differentiate them all from each other. Avoid the latest fads, trends or PR announcements.
The Equity Kicker
JULY 8, 2019
From around 2000, and perhaps coinciding with the need to work harder to win deals as opportunities dried up after the internet bubble burst, individual partners at VC firms began adding ‘helping CEOs win’ to their job descriptions. . Entrepreneurship is becoming more science and less art.
Both Sides of the Table
JANUARY 16, 2012
I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. Well if the “why buy anything” is testing whether you’re even compatible with a VC, the “why buy me” has got to be extreme differentiation. Our 2000 fund is the single best fund of its vintage.
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