Hearpreneur

SEPTEMBER 15, 2019

She found her audience and her business model and focused on scaling her concept and she made it work. In 2001, I entered the publishing industry, figuring I could use the general services turnaround skills I had developed after B school in an industry in turmoil as a result of the internet and the changes.

Entrepreneur 80

Entrepreneur Bankruptcy Bootstrapping B2B 80

Duct Tape Marketing

JUNE 7, 2023

Tiffani emphasizes the need for a balanced approach to company strategy that involves all stakeholders, including IT, Marketing, Sales, Operations, and HR. Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. A marketer sends a sales qualified lead over to the sales team.

Employee 73

Employee Technical Review Advisory Board Sales 73

ConversionXL

NOVEMBER 27, 2019

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Might as well dream up one that amuses the target audience. The sudden revelation spiked emotions— and sales.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Might as well dream up one that amuses the target audience. The sudden revelation spiked emotions— and sales.

Customer 101

Customer Differentiation West Virginia Campaign 101

Occam's Razor

APRIL 25, 2011

Every presentation I do is customized for the audience in the room. It does not matter if you are a Church solving for the ultimate conversion, a B2B business solving for an 18-month sale, a non-profit targeting volunteers and donations, or a humble blog solving to change the world. Embrace economic value. That's it.

Marketing 126

Marketing Flash Analytics Web 126

ConversionXL

DECEMBER 9, 2013

So the question is, does emotion play a role in making more sales online? In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Emotional Design Influences Sales.

Sales 126

Sales B2B Campaign Video 126

ConversionXL

OCTOBER 14, 2015

You’ve probably heard of the famous BMW campaign from 2001. During the same period that the campaign occurred, BMW sales increased 12% – the video went viral. For one, your target audience is different than mine. That’s the goal of most landing pages (especially B2B). What works for me may kill your conversions.

Viral 48

Viral Semantic Campaign Framework 48