Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
In 2002, McKinsey published a study of 1,000 U.S. A Harvard Business Review (HBR) study of 4,700 public companies looked at the three years before, during, and after recessions. At the same time, the company contained its operating costs and came out of the recession stronger, bigger, and more profitable than it had been in 1999.
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