Both Sides of the Table

APRIL 23, 2011

Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. In 2003 one of their first investments was Qiigo, Mike Yavondite’s company. It has become a short form premium destination that is verticalizing content in category channels. Startup after Iron Planet? (6:00

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Vertical Curation Boston Burn Rate 265

Steve Blank

MAY 29, 2019

Philip Bouchard : You’ve started teaching at Berkeley since 2002, Columbia in 2003 and at Stanford since 2011. Distribution channels, brand loyalty, etc. What does it take to get from that demo into your engineering group, to be delivered as a product into your existing sales channel?

Incubator 332

Incubator Lean Programming Government 332

Duct Tape Marketing

JULY 12, 2017

Pretty much everybody is putting it as a channel that they have to be playing in. John Jantsch: Yeah, I think that the entire media category really all of a sudden said, “Hey, this is not only a channel, this might be for survival for some of our content. We’ve done that since 2003.

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Audio Media Boston Missouri 37

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.

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B2B Marketing SEO Search 133