ConversionXL
MAY 22, 2017
It was 2003. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Mark Organ , saw a tiny space in the already very crowded CRM industry and founded Eloqua. Marketing automation (as we know it today) was just born.
Both Sides of the Table
APRIL 23, 2011
Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. In 2003 one of their first investments was Qiigo, Mike Yavondite’s company. It has become a short form premium destination that is verticalizing content in category channels. Startup after Iron Planet? (6:00
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Steve Blank
MAY 29, 2019
Philip Bouchard : You’ve started teaching at Berkeley since 2002, Columbia in 2003 and at Stanford since 2011. Distribution channels, brand loyalty, etc. What does it take to get from that demo into your engineering group, to be delivered as a product into your existing sales channel?
ConversionXL
APRIL 7, 2020
Podcasting as a marketing channel. The first shows were created in late 2003, and the term itself was coined in 2004 by combining “iPod” with “broadcasting.”. I’m a strong believer in not jumping into a technology, channel, or media format just because everyone else is doing it. Podcast distribution. Image source ).
Up and Running
JANUARY 25, 2011
He told a great story of building a company around values – “all natural whole nut and fruit bars made from ingredients you can see and pronounce&# – and building the company the old-fashioned way, hard work, pounding the pavements, marching around New York going store by store to generate a channel of distribution.
www.readwriteweb.com
MARCH 7, 2011
Dave argues that instead of providing connections you should let founders do 95% of the work and offer support with operational areas of expertise like design, data and distribution. Think of individuals like McClure, Paul Graham and George Zachary as market analysts. startupcto
Up and Running
JANUARY 25, 2011
He told a great story of building a company around values – “all natural whole nut and fruit bars made from ingredients you can see and pronounce&# – and building the company the old-fashioned way, hard work, pounding the pavement, marching around New York, going store by store to generate a channel of distribution.
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