Duct Tape Marketing

JUNE 3, 2011

Lead generation in this content driven social model is still a metered blend of advertising, public relations and referrals, but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition. Note: There have been some updates since I published th.

Small Business 61

Small Business PPC Social Media Public Relations 61

Duct Tape Marketing

JUNE 14, 2011

You could change the subject to email or face to face networking or press releases, but the implication is always that some long established marketing tactic has been supplanted by Twitter or Facebook. My answer is always the same – nothing is dead – but the ways we use them have changed. 5 Practical Tips for Gett. :

Small Business 67

Small Business Lead Generation Social Media Advertising 67

Duct Tape Marketing

APRIL 21, 2011

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. Now, what tools and tactics you bring to this game will certainly differ, but the end game is still the same.

Marketing 68

Marketing RSS Social Media Lead Generation 68

Duct Tape Marketing

JUNE 17, 2011

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. The key feature these services offer is that the group text becomes a conversation for all and most allow you to go beyond to text and add images (MMS).

SMS 72

SMS Marketing Mobile Social Media 72

Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If a potential buyer can see how they too could operate your marketing system, even after you the owner is long gone, you’ll build value.

Marketing 64

Marketing Valuation Differentiation Lead Generation 64

Duct Tape Marketing

MAY 10, 2011

The key is to let a prospect see and experience how they could get what they want first and foremost by engaging in a conversation with you and your products. This is a powerful mindset change that is highly effective in any targeted lead generating situation you can imagine. Related Posts: Are There Holes In Your Network?

Small Business 57

Small Business Marketing Engineer Social Media 57

ConversionXL

MAY 27, 2022

Better qualified leads ? More conversions? B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. 7 demand generation tactics to grow your pipeline. The message.

Demand 115

Demand Affiliate Audience Leadership 115