Agile VC

APRIL 17, 2011

Founding Date: 2004. How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). round closed in June 2004. 1.65M extension round closed Nov 2004. Series A Preferred.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

ConversionXL

OCTOBER 14, 2014

” You’ve also gotten that uneasy vibe they’ll invoke “the customer is always right/I can take my business elsewhare” conversation, if you push too hard. Blog eCommerce Resources Lead Generation SaaS Resources' Related: The Different Kinds Of Stock Photography Licenses. But did it stop there?

Stock 129

Stock Software Review Lead Generation Arizona 129

ConversionXL

SEPTEMBER 28, 2017

Macro conversions vs. micro conversions. Your metrics are either leading to “macro conversions” or “micro conversions.” Macro conversions are the primary goal of your website, to convert user traffic into revenue. Micro conversions are process milestones or secondary actions. 2) Conversion rate.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Duct Tape Marketing

JUNE 3, 2011

Lead generation in this content driven social model is still a metered blend of advertising, public relations and referrals, but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition. Note: There have been some updates since I published th.

Small Business 62

Small Business PPC Social Media Public Relations 62

Duct Tape Marketing

APRIL 21, 2011

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. Now, what tools and tactics you bring to this game will certainly differ, but the end game is still the same.

Marketing 69

Marketing RSS Social Media Lead Generation 69

Duct Tape Marketing

JUNE 14, 2011

Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. Currently Facebook boasts somewhere in excess of 400 mi.

Small Business 68

Small Business Lead Generation Social Media Advertising 68

Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If a potential buyer can see how they too could operate your marketing system, even after you the owner is long gone, you’ll build value.

Marketing 65

Marketing Valuation Differentiation Lead Generation 65