Duct Tape Marketing

JUNE 16, 2011

2) Video testimonials Capturing your best client’s success story on video is a great way to create compelling content and provide 3rd party proof that your business does produce as promised. My experience is that most businesses have at least a few of those evangelist type customers just looking for ways to sing their praises.

Customer 64

Customer Video Social Media Software Review 64

ConversionXL

OCTOBER 14, 2014

The most notorious faux pas was in 2004, when PC competitors Dell & Gateway used photos from the same photo shoot in their “Back to School” promotional material. Blog eCommerce Resources Lead Generation SaaS Resources' Related: The Different Kinds Of Stock Photography Licenses. But did it stop there?

Stock 129

Stock Software Review Lead Generation Arizona 129

Duct Tape Marketing

JUNE 14, 2011

Use traditional broadcast and print advertising to drive prospects to a series of free online videos that educate, entertain and inform – oh, and build know, like and trust. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac.

Small Business 66

Small Business Lead Generation Social Media Advertising 66

Duct Tape Marketing

APRIL 21, 2011

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. Now, what tools and tactics you bring to this game will certainly differ, but the end game is still the same.

Marketing 67

Marketing RSS Social Media Lead Generation 67

Duct Tape Marketing

JUNE 3, 2011

Lead generation in this content driven social model is still a metered blend of advertising, public relations and referrals, but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition. Note: There have been some updates since I published th.

Small Business 60

Small Business PPC Social Media Public Relations 60

Duct Tape Marketing

JUNE 23, 2011

The folks at Eloqua and JESS3 created a very useful infographic that helps visually illustrate this total body of work strategy and also sheds a light on the various marketing purposes of every type of content, and how to look at content creation from an operational viewpoint. Note: There have been some updates since I published th.

Small Business 68

Small Business Marketing Social Media RSS 68

Duct Tape Marketing

JUNE 17, 2011

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. View it in that light and perhaps some creative uses leap to mind.

SMS 71

SMS Marketing Mobile Social Media 71