How to Create a Demand Funnel (for 44X Revenue)
ConversionXL
APRIL 28, 2020
I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. It wasn’t quite a flip from B2C to B2B, but it was close. Lesson 1: Choose the right demand generation funnel.
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