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Build Success from a Struggling Agency with a Multimillion-Dollar Pivot

Duct Tape Marketing

Chris (01:04): Yeah, so well, let's go back to 2007. Fast forward to 2007, I'm like, I wonder if I can help other marketing agencies get access to this hidden talent pool. You have to get familiar with the things like cost of goods sold and profit margins and your churn rates. And that's when dudes started.

Mexico 70
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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the female startup club, hosted by Doone Roisin, and brought to you by the HubSpot podcast network. You know, should we get on Twitter, this, you know, circa 2007 or something like that. Um, and, and I always did use the filter. powered by.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant.

Metrics 156
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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. Leverage what you learn to intervene with high-risk users and lower your churn rate. How Telefonica Ireland Uses Business Intelligence To Reduce Churn. Now to the case studies….

Retention 106
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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

How to stay lean and iterate quickly while you’re building a two sided marketplace, especially when “network effect” and “critical mass” are the two main focuses? Spend 20% of your time building a network of advisors that can help you. The value they add (other than $$) is their network.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. ► 2007. (10). Best Venture and Technology Podcasts for 2007.