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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Visionary CEOs are product and business model centric and extremely customer focused. The best are agile and know how to pivot – make a substantive change to the business model while or before their market has shifted. They know who their customers are because they spend time talking to them. But today very few of those remain.

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Visionary CEOs are product and business model centric and extremely customer focused. The best are agile and know how to pivot – make a substantive change to the business model while or before their market has shifted. They know who their customers are because they spend time talking to them. But today very few of those remain.

Azure 120
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Google VP: Here's How to Get Bought By Us

mashable.com

In July 2007 Google acquired web security and archiving company Postini for $625 million. billion in April 2007. In July 2007 Google acquired web security and archiving company Postini for $625 million. billion in April 2007. The company specialized in optimizing online ad yield by simplifying ad display. DoubleClick.

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Businesses Must Manage the Twitter Conversation

Both Sides of the Table

Twitter is the new CRM (customer relationship management) channel. My intuition is that this is why when Twitter initially took off (around the time of SxSW in 2007) it was an open “publish to the world” platform and the trend continued. I’m now moving from the 101 basics into the business applications.

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Top 5 Reasons to Include Email Marketing in Your Business Plan

Up and Running

Even though global IPO markets may now be showing a bit of an uptick, indicative of the trend of new company formations after the abysmal depths of 2007 to 2010, any entrepreneur who has been trying to raise capital for a new venture does not have to be told that money is tighter than ever and investors have taken risk aversion to new heights.

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Tuesday Guest Stars :: Small Business Marketing Blog from Duct.

Duct Tape Marketing

She is the co-author of the best selling book – Content Rules Joe Pulizzi Joe writes one of most popular content marketing blog s in the world. He is the co-author of Get Content Get Customers. He is also the founder of Junta42 , the Content Marketing Institute , SocialTract and a few others in the works.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

How do you figure out if you are spending more money reaching the exact same current or prospective customers multiple times? To answer this question the company took their customer lists (catalog and email) and identified like-type customers. Like-type as in customers that share certain common attributes.

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