Remove 2007 Remove Demand Remove Differentiation Remove Vertical
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Transcript of Increase Profits Through Specialization

Duct Tape Marketing

John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. Or maybe you got booted from your job, like a lot of people got laid off in, I don’t know, 2006, 2007, 2008. Market vertical would be what you said, dentists.

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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

The strategy of GigaOm and where they differentiate in the market. Founded in July 2007 by Mark Pincus , Michael Luxton, Eric Schiermeyer, Justin Waldron, Andrew Trader, and Steve Schoettler. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season.

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Money Out of Nowhere: How Internet Marketplaces Unlock Economic Wealth

abovethecrowd.com

In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay. The company was acquired by ebay in January 2007. These vertical labor marketplaces are to LinkedIn what companies like Zillow, Expedia, and GrubHub are to Google search.

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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

https://medium.com/media/cc969482e7abf6b75d3c0958c8ee409d/href I moved to Los Angeles in 2007 and as a VC who had built his career as a programmer, database designer, program manager, CEO then VP Products at Salesforce, I wanted to build a portfolio of software investments. I asked Jonah in my interview how he became this viral guru.

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