Duct Tape Marketing
OCTOBER 5, 2017
John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. Or maybe you got booted from your job, like a lot of people got laid off in, I don’t know, 2006, 2007, 2008. Market vertical would be what you said, dentists.
Both Sides of the Table
JUNE 18, 2010
The strategy of GigaOm and where they differentiate in the market. Founded in July 2007 by Mark Pincus , Michael Luxton, Eric Schiermeyer, Justin Waldron, Andrew Trader, and Steve Schoettler. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season.
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Duct Tape Marketing
JANUARY 25, 2023
7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] John Jantsch (02:25): So I, I published my first book in, I think my first book came out in 2007. People wanna get on the speaking circuits for whatever, you know, industry or vertical they're in. 11:42] What does it take to produce a book?
abovethecrowd.com
FEBRUARY 27, 2019
In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay. The company was acquired by ebay in January 2007. These vertical labor marketplaces are to LinkedIn what companies like Zillow, Expedia, and GrubHub are to Google search.
aweissman.com
JUNE 11, 2007
Jun 11, 2007. I think the ad network businesses are becoming commodities and as such the drive for differentiation and higher prices leads, on one path, to content specific channels. And, exchanges are also a way to provide differentiated unbiased value, but they too could become commodities as their numbers rise. aweissman.com.
Cracking the Code
SEPTEMBER 20, 2016
Our analysis estimates that the number of SaaS companies created has grown 4x between 2007-09 and 2013-15, and the amount raised by European SaaS companies has more than doubled. Europe is underrepresented in vertical SaaS solutions – 17% of the companies vs. 23% in the US.
Both Sides of the Table
FEBRUARY 12, 2017
https://medium.com/media/cc969482e7abf6b75d3c0958c8ee409d/href I moved to Los Angeles in 2007 and as a VC who had built his career as a programmer, database designer, program manager, CEO then VP Products at Salesforce, I wanted to build a portfolio of software investments. I asked Jonah in my interview how he became this viral guru.
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