ConversionXL

MAY 19, 2020

Marcus Sheridan is the king of the question, having used question-driven content to save his failing River Pools & Spa business during the Great Recession of 2008. What questions are your customers asking? Image source ). What objections do your customers have, and how do you respond?

Differentiation 129

Differentiation Sales Email Metrics 129

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

If you decide to follow a blog acquisition strategy, you’re not going to write the blog yourself, not very likely. After I made some good money with the Small Business Branding site and the Magic site, I started to look for acquisition targets. I was able to jump on certain acquisitions quickly because I was watching that site.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

ConversionXL

DECEMBER 3, 2018

Way back in 2008, an obscure SaaS company called Zuora started talking—loudly and endlessly—about the “ subscription economy. Articles, case studies, and eGuides, like this analytics whitepaper written by, you guessed it, a company offering call-center analytics software. Create movement-first content to build credibility.

B2B 133

B2B Marketing SEO Search 133