Cracking the Code

OCTOBER 10, 2008

Friday, October 10, 2008. The Bessemer 10 laws of SaaS - Fall 2008 Release. When we first published Bessemer’s Top 10 Laws for Being "SaaS-y" in early 2008 in conjunction with our annual invitation-only SaaS CEO Summit, we were overwhelmed with the positive response and feedback we received. Add RSS feed. SaaS 13 Index*.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. It also happens to include textual explanations for those amongst us who want to know more (and of course delightfully will help the company's SEO strategy). The data is for 2008, but works like a charm in driving conversions.

Web 164

Web Design Marketing Security 164

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Like a vast majority on planet Earth, I love data visualizations.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization. 2008 process. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services.

San Antonio 86

San Antonio Metrics B2B Analytics 86

crowdSPRING Blog

DECEMBER 5, 2016

It’s literally hardwired into our brains, no matter how cool and analytical we might think ourselves. When you boil it all down, ultimately corporate buyers are people and that is probably the most significant driver of this bleeding of personal emotion into the B2B purchase. And frankly, it’s not really a cultural thing.

Denver 48

Denver B2B Design New York 48