VC Cafe

JULY 15, 2021

The iOS app store officially launched on July 10 2008 with 500 apps. As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? Several startups, like Copy.ai

Mobile 190

Mobile Social Media Distribution PR 190

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. Rymatech Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing is a marketing model that requires a lot of marketing messages to be pushed out through various channels in the hope that the right message makes it to the right person. Seth Godin writes extensively about interruption marketing in his book, Permission Marketing : Turning Strangers into Friends and Friends into Customers.

Marketing 28

Marketing North America Lead Generation B2B 28

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! My initial thought was to have Channels are the plotted dimension (where you see Country). What happened?

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them.

Customer 91

Customer Retention B2C Programming 91