Remove 2008 Remove Conversion Remove Retention Remove Viral
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Every Startup Needs Six Social Media Initiatives

Startup Professionals Musings

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Increase customer leads and conversion. Maximize customer retention. United Airlines is still recovering from that debacle.

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‘The Tyranny of the OR’ For Social Media Marketing

Startup Professionals Musings

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Increase customer leads and conversion. Maximize customer retention. United Airlines is still recovering from that debacle.

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a16z Podcast: Growth in Turbulent Times

Ben's Blog

Finally, we’ll zoom out and assess the big picture: how various categories of company may be impacted long-term, how this crisis compares to 2008 (and what that means for early-stage founders), and the industries and business models that are now prime for growth. Transcript: Hi, and welcome to the a16z podcast. I’m Lauren Murrow.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Whats the right set of materials, conversations, etc. Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption.

Customer 167
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Engagement loops: beyond viral

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. What do they get out of it?

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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

Why Every Entrepreneur Should Write and 9 Tips To Get Started - OnStartups , September 27, 2010 "The best part of blogging is the people you will meet"- Hugh MacLeod repeating wisdom from Loic Lemeur to me at the Big Pink at 2 am in South Beach after the Future of Web Apps 2008. Why You Should Write. Why You Should Write.

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Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later.

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