Remove 2010 Remove Business Plan Remove Product Development Remove Revenue
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Top 57 Online Startups Meets Technology Meets Product Posts for November 2010

SoCal CTO

aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. When It’s Darkest Men See the Stars - Steve Blank , November 24, 2010 When It’s Darkest Men See the Stars. but: Something is Still Missing.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. Once the product begins to ship, startup sales execs use orders and revenue as its marker of progress in understanding customers. Freemium models have their own scorekeeping.)

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Lessons Learned: What is customer development?

Startup Lessons Learned

Most likely, your business plan is loaded with opinions and guesses, sprinkled with a dash of vision and hope. Customer development is a parallel process to product development, which means that you dont have to give up on your dream. January 6, 2010 12:49 AM Anonymoussaid. This is a common mistake.

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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

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Lessons Learned on Mashable today

Startup Lessons Learned

We were even more embarrassed by the pathetically small number of customers we had, and the pathetically low amount of revenue we had earned so far. We’d always cringe as we admitted that, no, we really only had a few thousand customers and a few thousand dollars in monthly revenue. Retention cohort analysis. I am chugging along.

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It's a startup, not a spreadsheet

Startup Lessons Learned

And so the spreadsheet is built with conservative assumptions, including a final revenue target. No matter how low we make the revenue projections for this new product, it’s extremely unlikely that they are achievable. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics.