Remove 2011 Remove Product Development Remove Sales Remove Social Network
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The End Of Marketing As We Know It

YoungUpstarts

Instead, buyers are checking out product and service information in their own way, often through the Internet, their social network, or just plain word-of-mouth or customer reviews. It’s a myth that social networks and their technologies are creating new approaches to marketing. Help customers build social capital.

Marketing 234
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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

So What is Customer Development? Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. The core idea behind customer development is that the assumptions you make about a target market are only guesses.

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Social Commerce: What It Is, What It Isn’t and Why You Should Care

ConversionXL

Recently, Facebook has doubled down on social commerce. and even Messenger is being used by companies to interact with consumers (both pre- and post-sale). With a Facebook store, you can… Upload products and product information. Curate and customize your shop’s product catalog. Image Source.

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Finally, A Social Media Marketing Strategy That Puts You Right In The Middle Of Your Target Market

ConversionXL

…Wait… Some of the more savvy people go a step further and tell me they’re using an optimized publisher like Buffer to post when the most people are likely to see it, or use ifttt to automate publishing to multiple networks, but this model is still full of holes. But most of all, none of this is social.

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Finally, A Social Media Marketing Strategy That Puts You Right In The Middle Of Your Target Market

ConversionXL

…Wait… Some of the more savvy people go a step further and tell me they’re using an optimized publisher like Buffer to post when the most people are likely to see it, or use ifttt to automate publishing to multiple networks, but this model is still full of holes. But most of all, none of this is social.

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A Social Media Marketing Strategy That Isn’t Focused On “Creating Compelling Content”

ConversionXL

…Wait… Some of the more savvy people go a step further and tell me they’re using an optimized publisher like Buffer to post when the most people are likely to see it, or use ifttt to automate publishing to multiple networks, but this model is still full of holes. But most of all, none of this is social.

article thumbnail

It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

So What is Customer Development? Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. The core idea behind customer development is that the assumptions you make about a target market are only guesses.