Duct Tape Marketing
MAY 30, 2024
Key Takeaways Chris Martinez’s journey underscores the importance of strategic pivots, understanding customer needs, leveraging technology, building a strong team, and continuous learning. By pivoting to a specialized niche, he aligned his services with client demands, enhancing efficiency and scalability through technology.
Duct Tape Marketing
MAY 25, 2022
He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). Click on over and give us a review on iTunes, please! Two is it can seem overwhelming and highly technical. It's about buying smarter tech.
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maplebutter.com
JANUARY 8, 2013
Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. I have the knowledge in tech to implement it. If you’re looking for technical talent – go to the dev meetups. I think it’s a huge mistake to outsource technology as a startup. Why do I do it?
ConversionXL
AUGUST 12, 2016
There are a ton KPIs you can track, but below are the most important for reviewing the health of your SaaS. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Image Source.
Cracking the Code
OCTOBER 10, 2008
This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. Cashflow is the other key metric. Yet many B2B companies don’t have a clue.
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