leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. August 7, 2012 by Alistair. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

MAY 24, 2013

A/B testing produces concrete evidence of what actually works in your marketing. 2) Increase y – Increase clickthrough rates. KPIs are metrics (numbers). “A A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.” – Avinash Kaushik. “A Is that good?

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

APRIL 6, 2016

Roger Dooley: Neuro-persuasion – Brain-based Strategies for Online Marketers. Some of it is legit and helps you be a better marketer, but be careful and look at the data to make sure it’s not BS. Market to the 95%, too! Dooley developed the Persuasion Slide model to help market to the whole brain.

Retention 48

Retention Algorithm Software Review Conversion 48