ConversionXL

NOVEMBER 22, 2016

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? But many times, they’re dealing with non-financial metrics or competing online goals. No one ever said optimizing any website is easy.

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Conversion Metrics Analytics Non-Compete 48

The Next Web

MAY 4, 2013

The first and most important metric to watch out for is the percentage of listings that lead to transactions within a certain time period. Merely increasing the number of buyer and seller sign-ups doesn’t serve a purpose unless this metric starts rising. This serves as a proxy for the efficiency of the marketplace.

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Curation Clickthrough Metrics Matching 128

ConversionXL

FEBRUARY 5, 2013

You want to pay attention to 3 metrics: total conversions per source, total revenue per source (if measurable) and conversion rate per source. The best way to go about forum marketing is by becoming a part of the community – by being there and helping others without asking anything in return. Traffic from Amazon ads rocks.

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Clickthrough Conversion Matching Social Media 129

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend. to 7.95 (out of 10).

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ConversionXL

SEPTEMBER 11, 2014

marketing material. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Themes Improve Quality Score and Ad Rank Metrics. None of those metrics are magic bullets to real ROI, but they can be used to improve performance.

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PPC Matching Technical Review Search 114

ConversionXL

MAY 24, 2013

A/B testing produces concrete evidence of what actually works in your marketing. 2) Increase y – Increase clickthrough rates. KPIs are metrics (numbers). “A A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.” – Avinash Kaushik. “A Is that good?

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Analytics Mobile Framework Conversion 131

ConversionXL

OCTOBER 21, 2014

15% Of CMO’s Don’t Measure Marketing ROI, 27% Rely On Manager Judgements. Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal.

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Analytics Software Review Metadata Campaign 113

ConversionXL

APRIL 11, 2016

69% of marketers have used video and another 31% are planning to. 67% have found video marketing “somewhat” successful. Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Marketers share the same sentiments. Marketers share the same sentiments.

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ConversionXL

SEPTEMBER 15, 2016

Measuring the right metrics when you’re experimenting with PPC is important. Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). Males, Interested in SaaS, Apple, & Marketing. Doing so is pretty easy, too.

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PPC Software Review Campaign Analytics 48

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. You’d better understand— really understand—your target market. Your success online is directly proportional to how well you understand your target market. Image source ). Get it now.

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Acquisition Software Review PPC Analytics 111

crowdSPRING Blog

APRIL 10, 2015

A genius marketing campaign and a public service effort that is attention grabbing (not to mention, “awwww” inducing). We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Skin cancer is a scourge.

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Small Business Design Social Media Clickthrough 48

ConversionXL

MAY 22, 2014

While this series is by no means exhaustive, we’ll make every attempt to look at the most common & critical areas in the marketing funnel, and how you can take a data-driven approach to improve each area of the funnel. Before We Get Started – Understand Your Target Market, REALLY Understand It. image source.

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Software Review PPC Analytics Search 116

Duct Tape Marketing

MARCH 3, 2017

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide written by Guest Post read more at Duct Tape Marketing. With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Not really.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Today many e-commerce and subscription companies are growing very quickly through smart marketing. Direct Response Advertising becomes ever more efficient.

Internet 113

Internet eCommerce Advertising Flash 113

ConversionXL

APRIL 6, 2016

Roger Dooley: Neuro-persuasion – Brain-based Strategies for Online Marketers. Some of it is legit and helps you be a better marketer, but be careful and look at the data to make sure it’s not BS. Market to the 95%, too! Dooley developed the Persuasion Slide model to help market to the whole brain.

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Retention Algorithm Software Review Conversion 48