ConversionXL

MARCH 13, 2019

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. By 2014, almost half of B2B buyers were millennials , nearly double the number from 2012.

B2B 130

B2B eCommerce B2C Sales Cycle 130

Duct Tape Marketing

APRIL 23, 2013

The owner does the right thing and hires a consultant or marketing firm to create a marketing plan, but without the time or expertise on staff to execute the plan, it just sits on the shelf gathering dust. Activate the marketing plan with the right lead generation and awareness tactics. If You Liked This Post. :

Marketing 74

Marketing Small Business Sales Cycle Social Media 74

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

DECEMBER 9, 2013

On the other hand, if you sold something like gifts for geeks, the sales cycle would be shorter, and the bulk of your emotion and “personality” could be communicated visually through bold images and nifty font choices. Emotional Design Influences Sales. million customers total) in 2012. image source.

Sales 126

Sales B2B Campaign Video 126