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The Entrepreneur’s Essentials #13: To be stealthy or not?

Austin Startup

We recently invested in Osano , which is led by the very talented Arlo Gilbert and is currently in stealth mode. By contrast, MOON is going to launch soon and is not in stealth mode at all. We went with the stealth mode approach prior to our launch, as I’ll reflect on at the bottom of this lesson. I could waste no time.

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It’s Cool When You are Not Square

Austin Startup

Recently rated by GigaOM as one of the 10 Austin Startups You Need to Meet at SXSW 2012, SubtleData is a Platform as a Service (PaaS) company that provides mobile app and mobile web developers with iPad enclosures, back-end software for retail apps and integrated payment processing.

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

In 2012, Facebook experimented on 700,000 users without their consent when analyzing mood states. One example is so-called “ stealth neuromarketing ,” which tries to manipulate consumer behavior without their being aware of its influence, threatening consumer autonomy. Questions persist: Who owns brain scans?

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The End of Hyperscale Envy

Lightspeed Venture Partners

When Avi Networks founders Umesh Mahajan, Murali Basavaiah, and Ranga Rajagopalan first came to Lightspeed in 2012 with their vision of bringing the benefits of a hyperscale approach to application delivery and layer 4-7 services, it made perfect sense to us.

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Fellow VCs: Here’s Where to Invest $1B+

Genuine VC

On the number of founders and companies: Some people are likely in stealth mode, and haven’t self-identified themselves currently as founders, which is merely a known bias in the study. It’s just one data point, but it certainly makes the classes of 2012, 2013, and 2014 feel anything but dormant. Quite the contrary.

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The Upstart’s Guide To Bulking Up Your Business Security

YoungUpstarts

According to figures from the Home Office, 64 per cent of vandalism cases in 2012 were inflicted on places of work. Even with a bog-standard alarm installed, you can be alerted to anyone trying to stealth their way onto your site. Indeed, making your premises safe should be the main priority for any business.

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The Entrepreneur’s Essentials #10: The most proven way to hire well

Austin Startup

This was exceptionally hard for a candidate to prepare for in the early days because our company was in stealth-mode, as I wrote about in this post. io , where I’ve been writing about primarily entrepreneurship since 2012. It would “ruin” the candidates weekend as they spent 8–16 hours preparing.