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Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

They have more results to report and will do so at Web Optimization Summit 2014 , May 21 – 23 in New York City.). Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. million in incremental revenue.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

you have a landing page that would suitably match buy used diesel 2014 ford focus) , rather than the parent brand of a product ( ford focus, or buy used ford ), do it. Put simply: Getting clicks from the right audience boosts your conversion rate because you’re driving motivated traffic to what they want.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. Many ads, like banner ads, or pre-rolls, interrupt the audience; these are message-centric ads.

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How to Optimize Videos for Conversions

ConversionXL

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Once you’ve confirmed video is meaningful for your audience, begin A/B testing. via a form.

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