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What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

Over the past few years, the tech community has absolutely exploded locally (and if you’re new here or just want to take it all in, here’s our Hitchhiker’s Guide to Boston Tech microsite). Here is some of the best commentary from the community… For starters, why does Boston get a bad consumer rap anyway?

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18 Entrepreneurs Reveal The Pivot They’re Making in Their Business in 2020

Hearpreneur

9- Changing our community. 2020 is going to be the year of making a difference in our local community. We plan on putting more effort into working with nonprofits and being active participants in changing our community for the better. We announced TruxxRetail in 2015 and since then we have seen tremendous growth in this space.

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What is The Best Way to Explain Your Startup?

Both Sides of the Table

We simply can’t escape our history as hunters & gatherers sitting around a fire and explaining the world to our community. Here’s a short video we did of our 2015 Upfront Summit : We also shot this one last year to highlight some of our portfolio companies. I don’t think it’s just a B2C marketing tool.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. The advantage of asking a broader audience, including customers, prospects/leads, and even churned customers is that the scores show how the SMB community is talking about a given brand. Card games?) Card games.

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35 Leading Women Entrepreneurs Paving The Way For Success

Designmantic Blog

In 2015, Facebook anointed her as the Small Business and Facebook Marketing expert. Gina Romero is a heralded visionary who has an abundant expertise in entrepreneurship, community and technology. Gina Bianchini is the founder and CEO of Mighty Networks, which is a SaaS platform to help entrepreneurs create a community-powered brand.

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7 Remarkable Twitter Statistics You Must Know

Brandanew

So even when you’re a B2C brand, keep your eye out. Twitter tip for your brand : Remember creating a community is important. growth in tweets exchanged between brands and customers in 2015. As an example from the auto industry, auto brand Twitter followers were nearly 3x as likely to purchase a new car. Click To Tweet.

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Making Social Media Work For SMEs

YoungUpstarts

For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. Knowing this, we share relevant content and grow distinct communities.”. It’s exactly the same in social media. [6] Quality, not quantity.