Both Sides of the Table

MAY 20, 2015

Here’s a short video we did of our 2015 Upfront Summit : We also shot this one last year to highlight some of our portfolio companies. I don’t think it’s just a B2C marketing tool. And just so I’m not hypocritical, we work hard to also create a sense of what we do at Upfront Ventures.

Startup 150

Startup B2C Portfolio Video 150

Hearpreneur

DECEMBER 18, 2019

We will double down on this work and pivot our truck-sharing service from being predominantly a business to consumer (B2C) model to a business to business (B2B) offering. We announced TruxxRetail in 2015 and since then we have seen tremendous growth in this space. Photo Credit: Jamei Hess.

SMS 86

SMS Entrepreneur Social Media Campaign 86

Up and Running

OCTOBER 29, 2014

Whether or not you can believe it, 2015 is quickly approaching. Instead, founders should be focusing on developing a content strategy for 2015 that allows them to educate, engage, nurture, and close sales throughout the entire year. – Kelsey Meyer, Influence & Co. Apply that logic to your company as you plan for 2015.

Founder 124

Founder B2C Cofounder B2B 124

Seeing Both Sides

DECEMBER 17, 2015

Contrary to popular myth, big business to consumer (B2C) companies can be created in Boston as four of the nine Reindeers are B2C. It is also encouraging to note that 2015 was a pretty good performance year for these companies. private valuations > $1 billion) like Acquia, Actifio, Affirmed, Veracode and Simplivity.

Boston 20

Boston B2C Down Round IPO 20

Duct Tape Marketing

APRIL 23, 2015

Sixty percent of B2C marketers anticipate increasing their content marketing budget within 2015, according to Content Marketing Institute. It inspires them to share business insights. It gives them trust in the brand. And, ultimately, it encourages them to make a purchase.

Michigan 28

Michigan B2C Chicago Social Network 28

Occam's Razor

MARCH 19, 2018

I felt it might be of value to see the product and services dimensions together, comparing them across B2B and B2C. To make things worse, look at the trend lines – they connect the two data points to imply a trend between 2015, 2016 that may or may not exist. Blue fades into the background a bit because it is the least important.

Analytics 130

Analytics Audience B2C Restful 130

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward.

Social Media 185

Social Media B2B North America Media 185

ReadWriteStart

APRIL 26, 2021

Later in the year 2015, the company added four more services which include ride-hailing, online payment, food delivery, and online shopping. Business-to-Consumer or B2C. Gojek – An Indonesia-Based Super App. Initially, in the year 2010, Gojek was formulated as a call center company for bike taxi and courier delivery services.

Demand 78

Demand Indonesia Revenue Audience 78

ConversionXL

FEBRUARY 3, 2017

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. According to the benchmark report, most affiliates work in the B2C space (79.45%). However, affiliate networks will expect a commission from you as well, which cuts into your profit margin. So, who are these affiliates?

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

OCTOBER 16, 2015

In the 2015 Q2 MOVR Report, it was concluded that 11% of mobile users start scrolling within 4 seconds when the page has finished loading. Well, let’s bust that myth right away with this example from a test I ran on a B2C landing page,” he wrote. Is there a section of your site that will get next to no attention?

Conversion 48

Conversion Mobile Design Warrant 48

VC Cafe

SEPTEMBER 24, 2021

Israel was historically known for semiconductors and cybersecurity but it’s now punching above its weight in consumer (B2C), gaming and commerce. What is less obvious is the growing number of Unicorns that grew in the consumer space in Israel and how diverse they are: consumer health, consumer insurance, media, music, gaming etc.

Lock-up Period 218

Lock-up Period Merger IPO 218

ConversionXL

MARCH 21, 2017

A 2015 study found companies make $6.50 Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. The most obvious case for influencer marketing is with B2C retailers. Read the full Bloomberg piece here. It’s fascinating stuff.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

SEPTEMBER 15, 2014

It does not matter if you are a B2B or B2C or A2K, you will always see this. Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting. Transactions, Revenue and Ecommerce Conversion Rate. What do you learn from this report? Mobile has much lower conversions and conversion rate than tablets or desktop. Thank you.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

MARCH 10, 2017

Half way through 2015, MailChimp users had already sent 2,005 “dads and grads” emails. Also note how the trend started in 2014 and seemingly picked up in 2015. The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce. (You can read more about improving clarity, in general, in this article.).

Email 93

Email Campaign Audience Mobile 93

Steve Blank

JUNE 23, 2021

Ended in Week 10 as a B2C platform for scheduling on-demand at-home senior care. 2015 Instructors : Jeff Epstein, Steve Weinstein. If you can’t see the Celsius video, click here. If you can’t see the Celsius slides, click here. Team TakeCare. Started on Week 1 as a platform for finding and managing at-home senior care.

Lean 299

Lean Technology Artificial Inteligence Intellectual Property 299

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In 2015, another study found that marketers ranked video as the second most effective type of content. As it turns out, pretty good… Image Source. Marketers share the same sentiments.

Video 48

Video Conversion Mobile Search 48

Brandanew

FEBRUARY 24, 2016

So even when you’re a B2C brand, keep your eye out. growth in tweets exchanged between brands and customers in 2015. As an example from the auto industry, auto brand Twitter followers were nearly 3x as likely to purchase a new car. Isn’t that cool? This shows purchase intent. Engagement can lead to purchase! Click To Tweet.

Social Media 100

Social Media Channel B2C Lead Generation 100

Occam's Razor

JULY 22, 2013

What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? You are B2C or B2Q or Non-profit or an Adult-oriented business. Are they a lost cause? What about innovation? Ok, ok, ok, let's focus. What about See and Think ? That's fine.

Framework 163

Framework Marketing Metrics Audience 163

Designmantic Blog

MARCH 6, 2018

In 2015, Facebook anointed her as the Small Business and Facebook Marketing expert. Meghan was voted by Forbes and StatSocial as one of the Top 100 Social Media Power Influencers in 2015 as well as one of General Sentiment’s Top 50 Most Valuable Social Media Influencers and more. Holly Ransom. Website: emergent.global.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Down from 28% in 2015.). And what data are companies personalizing based on? That’s also varied.

B2C 70

B2C Search Internet Mobile 70

Duct Tape Marketing

DECEMBER 7, 2015

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. And let’s be honest.

SEO 28

SEO Phoenix Arizona Lead Generation 28

Up and Running

MAY 8, 2015

The cost of failing to keep customers informed can be high; the FDA has carried out 80 high-profile product recalls so far in 2015, driving home the fact that, where the private sector sometimes fails, the government is ready to step in and protect consumers.

Management 60

Management B2C B2B Retention 60

Duct Tape Marketing

JANUARY 8, 2015

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. Think of inbound marketing as the magnet to acquire the right customer and start today with a plan for how your small business can leverage it in 2015.

Marketing 28

Marketing North America Lead Generation B2B 28

YoungUpstarts

MAY 11, 2015

For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. Meltzer, Using the Internet to Promote Services Exports by Small- and Medium-Sized Enterprises, February 2015, p.5. 2] [link]. [3] 3] Joshua P. 5] [link]. [6]

Social Media 100

Social Media Media Asia San Francisco 100

ConversionXL

APRIL 12, 2017

2015 site vs. 2017 site. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Confirm the validity of test results. E.g. bots get into a variation and throw off the results. If you are not monitoring, you might miss that and call the wrong winner. What’s the lift?

San Antonio 86

San Antonio Metrics B2B Analytics 86

Austin Startup

MAY 29, 2019

This lesson was first shared at Lucky7 on January 15, 2015. In investing in B2C, we also look for network effects but usually those are created rather than natural. B2C startups we’ve invested in like ROIKOI and Thread are tapping into network effects?—?and Reed’s law on networks is a good resource to really nail this home.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

Brandanew

OCTOBER 7, 2015

The site and background work took another few months before the official launch in March 2015. a) From September 27th-29th, 2015 I attended a digital media workshop. Often businesses stop short from using social media fully because they feel their businesses do not stand to gain as much from it like B2C brands.

Social Media 100

Social Media B2C Media India 100