Startup Professionals Musings

JUNE 15, 2016

The first challenge is to resist falling prey to the latest “shiny new thing” online – new platforms, channels, and tools. Digital marketing is all about telling memorable stories with your brand, establishing a voice, and visuals with engaging icons, colors, patterns, and movement. Content that doesn’t connect doesn’t fit.

Marketing 120

Marketing Social Media Channel Startup 120

ConversionXL

JANUARY 26, 2017

And that is where carefully crafted post-purchase emails come in. The ROI of Post-Purchase Emails. Of course, an incidental benefit from well-designed post-purchase emails is a boost to customer satisfaction and sales. And follow-up emails help facilitate positive brand sentiment which, in turn, leads to more sales.

Retention 48

Retention Email eCommerce Software Review 48

Duct Tape Marketing

DECEMBER 11, 2019

Mike Yan: Because, at that point, it was 2016, nobody was talking about bots. And yeah, in 2016, transitioned to Facebook messenger because Facebook messenger opened up your API, and now very honored to be the number one platform on Facebook messenger. I think the marketers will abuse any channel that they get their hands on.

Marketing 40

Marketing SMS Channel Conversion 40

ConversionXL

JULY 11, 2016

Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force. It’s among the very best CRO events in the world, and of course in Europe.

PPC 48

PPC Analytics Video Non-Compete 48