Remove 2018 Remove Aggregator Remove Conversion Remove Retention
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. have the highest conversion rate and identify the content that earns the most interest from your target audience. Engagement, conversion, and retention.

Analytics 119
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Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

Elite Camp 2018 (10th anniversary!) Can we skip conversion research if we know the repeatable patterns? The only repeatable pattern in CRO is doing the hard work of conversion research – it gets results every single time. Aggregate data is crap as it hides the gold inside the segments. Use micro-conversions.

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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

But, in 2018, incremental gains no longer cost $1 million either: You have more data; Storage is cheap; and. which leads will convert—however you define conversion. The resulting visualization shows the tool’s prediction performance and correlations between datasets and retention. Nor, in the decade since, has it become one.

Analytics 131
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Social Login and CRO: 9 Things You Should Know

ConversionXL

We are always striving to boost conversion rates and encourage users to engage more. 77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. Screenshot from: SurveyMonkey. Image source.

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How GDPR Highlights How We Should Be Marketing

Duct Tape Marketing

He is the founder and CEO at Bounce Exchange, a people-based marketing consultancy that helps organizations increase their online conversion rates, and we are gonna talk about what is, in at least May of 2018, the most talked about topic it seems like, something called the General Data Protection Regulation, or as we fondly refer to it, GDPR.