Search Intent: How to Analyze and Optimize Your Site
ConversionXL
APRIL 18, 2019
But algorithms haven’t always kept pace. Those informational queries are often the highest volume terms a site targets—key drivers of awareness and acquisition. A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name].
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