Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. It allows me to take the daily analysis I've channeled into creating content on Facebook and shift the best bits of it into a platform I own. Please do sign up. Should you own or rent?

Analytics 60

Analytics Marketing Metrics Audience 60

ConversionXL

SEPTEMBER 17, 2019

But, until recently, many of the purported benefits—especially in paid acquisition—have been discussed but remain largely unrealized. Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. lower than the average CPA for all ad sets.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Up and Running

MARCH 14, 2017

The beauty of social media surveys (for all of the founders who either have their own following, or are somehow able to garner enough support to hijack other channels or groups for a serious social gauging) is that they’re quick and easy to execute. Startup validation tactic 2: Social media surveys. Collect qualitative data wherever possible.

Business Plan 94

Business Plan PPC Lean Campaign 94

www.readwriteweb.com

SEPTEMBER 7, 2010

The channel is sponsored by Intel and VMware. CACR Definition : CACR is "Customer Acquisition Cost Ratio." Calculation : See the Google Spreadsheet This is a ratio that will tell you how long it will take for you to recover your customer acquisition costs. CPA Definition : CPA is "Cost per Acquisition."

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

The channel is sponsored by Intel and VMware. CACR Definition : CACR is "Customer Acquisition Cost Ratio." Calculation : See the Google Spreadsheet This is a ratio that will tell you how long it will take for you to recover your customer acquisition costs. CPA Definition : CPA is "Cost per Acquisition."

Metrics 58

Metrics CPA Illinois Acquisition 58

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

MARCH 21, 2017

Influencer marketing works in part because it bypasses the very real shortcomings of channels like display. Treat it like any other acquisition growth experiment. We have been focused on improving and expanding our influencer marketing channel since then (20 months ago).”. How Does the Influencer Marketing Relationship Work?

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

SEPTEMBER 30, 2020

Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Patch-work solutions for multi-channel attribution struggle to accommodate cross-device and cross-browser usage, and private browsing. Meanwhile, other channels appear (wrongly) to be underperforming.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121