VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Duct Tape Marketing

MAY 9, 2017

John: And that’s really your analogy of thinking your website like an API, I mean the website still has to have this great information, it has to deliver that information if you will to go Google, so it’s not that you’re abandoning the website it’s just how it is maybe seen or where it is in the journey.

Search 31

Search Technical Review SEO Small Business 31

Occam's Razor

JANUARY 30, 2012

Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis. Above is my awesome Visitor Acquisition Efficiency Analysis report (click link to get it).

Analytics 145

Analytics Metrics API Web 145