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Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

We’ve been fortunate enough to be the leading team on our blog, so at least half the content is for SEO audience-interest purposes. I’m talking about things like redirects, XML sitemaps, robots.txt files, etc. Some topics don’t make sense as blog posts or could do more heavy lifting elsewhere.

SEO 121
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How to Conduct a Technical SEO Audit

ConversionXL

Therefore, you should look to regroup pages based on keywords to bring those most relevant to your audience closer to the top of the site. The URLs that feature on your site should match those in your XML sitemap. Like robots.txt, you can find your XML sitemap by adding “sitemap.xml” to the end of your root domain: [link].

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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

It’s difficult to target personas when you may have hundreds of sub-audiences. Instead, looking at the jobs your audiences are trying to do—and in what context—is more fruitful. Simply describe interactions your target audience has with your product. Jobs are agnostic to personality or preferences. Ask your customers.

SEO 159
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An In-Depth Guide to Technical SEO

ConversionXL

XML sitemaps. XML sitemaps provide a list of all the most important pages on your site. XML sitemaps tell you: When a page was last modified How frequently pages are updated What priority pages have on your site. Within Google Search Console , you can check the XML sitemap the search engine sees when crawling your site.

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How to Analyze SERPs to Win Big in Rankings

ConversionXL

get in front of a segment of the same audience) without going up against the same competition. Check that top pages are in your XML sitemap. Target a related term (i.e. If relevant, high-value pages aren’t showing up as sitelinks, you may want to: Review your website’s structure and ensure the navigation is clear. Conclusion.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

” Other Adobe products offer capabilities for marketing automation and email, media optimization, audience insights creating and delivering experiences across digital and television,and social. Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap.