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The #1 thing successful founders think about for their next startups

Hippoland

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 2) B2B startups have high margins.

Founder 48
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The #1 thing successful founders think about for their next startups

Hippoland

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 2) B2B startups have high margins.

Founder 48
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. In 30 minutes, Grizzle pivoted from a productized digital PR service to an SEO-focused content marketing agency. Most B2B buyers know this. Choose to expand vertically or horizontally.

PR 120
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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Have a balance in your spend between acquisition and website. Your SEO strategy is buying links, expired domains, et. Embrace economic value.

Marketing 126
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The Modern Approach To Account Based Marketing

ConversionXL

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque.

IP 98
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use.

B2B 133