VC Cafe

FEBRUARY 21, 2023

Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth. Good and great net revenue retention ( source ) Another factor to consider when it comes to achieving these metrics is the cost of acquisition, or CAC.

Retention 109

Retention Conversion Churn Rate B2C 109

Mucker Lab

APRIL 6, 2023

You engage the marketing team and you do a lot of acquisition and people are coming. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them.

Product 78

Product CTO Hire Startup Fractional CTO 78

View from Seed

SEPTEMBER 11, 2019

*This post is part of our “pitch deck” series where we dissect the seed stage pitch deck and discuss the ideal flow for a pitch. Now it’s time to set the stage with the early traction you have. Seed stage VCs are realistic about how much traction a very raw company might have.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

VC Cafe

MARCH 22, 2021

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . What’s the best advice or practical tips you have for founders with regards to marketing and branding at seed stage? Part time CMO for B2B and B2C startups.

B2C 145

B2C Marketing Stealth 145

View from Seed

AUGUST 2, 2017

While our lens on the Everyday Economy is focused on our actions as individuals, it’s not constrained to B2C companies. Sunrise , a calendar app we invested in from our first fund, was used every single day by millions of consumers prior to their acquisition by Microsoft. Early-stage investing is still the only thing we do.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

steveblank.com

JULY 8, 2011

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? I think actually actively selling your stuff is very important for a startup these days.

Software Review 110

Software Review Startup Silicon Valley Analytics 110