Berkonomics

JUNE 25, 2020

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. Some of these are also applicable to non-Internet businesses.

Internet 62

Internet CPA Acquisition Revenue 62

Berkonomics

AUGUST 1, 2013

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. Some of these are also applicable to non-Internet businesses.

Internet 75

Internet CPA Acquisition Revenue 75

Occam's Razor

SEPTEMBER 19, 2011

Is this digital thing here to stay or is the thing that has worked so well for 150 years – catalogs – the thing that still works ("the internet is a fad!")? We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). The people.

.Net 119

.Net Campaign Analytics Channel 119

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I had a lot of fun learning what the internet could do for me. In fact, my first website I can’t show you, because I don’t think we have internet access, but I had a Geocities website in 1999 for a card game I used to play called Magic the Gathering. Adding Ad Revenue. It was a little bit geeky, but I really enjoyed it.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

JANUARY 30, 2012

Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. In this case, I've done that by adding a filter to segment revenue to only show social value. Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis.

Analytics 145

Analytics Metrics API Web 145

Lightspeed Venture Partners

DECEMBER 3, 2010

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while.

Internet 107

Internet eCommerce Advertising Flash 107