David Teten
AUGUST 19, 2019
So you’re interested in raising capital from a Revenue-Based Investor VC. A new wave of Revenue-Based Investors (“RBI”) are emerging. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. Rational burn profile, up to 50% of revenue at close, scaling down. Bigfoot Capital.
ConversionXL
JUNE 24, 2020
When the fraud hit, that fell to just a few hundred pounds of revenue a day and a ton of wasted spend. For example, if you suddenly notice hundreds of clicks from rural Idaho—and you sell beachwear—you can block that set of addresses. Any marketing strateg y that relies heavily on PPC—or any single channel—for acquisition is at risk.
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ReadWriteStart
FEBRUARY 24, 2011
To give you some further context, we recently spoke with a VC in Boise, Idaho, who gets 500 deals a year. A sustainable business = (customer + revenue + profits). It would go a long way in validating his assumptions and possibly also bring in customer revenues if the value proposition really resonates. His firm invests in four.
www.foliomag.com
JULY 31, 2012
Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Mergers and Acquisitions. Here, digital audience marketers chime in on the ones they’re using now, and why. Content Licensing.
Occam's Razor
JULY 18, 2011
For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. here are the metrics I’d recommend to analyze your acquisition greatness: Delivery rate = (# of emails sent – # of bounce backs) / # of emails sent. Not revenue.
Duct Tape Marketing
JUNE 2, 2017
How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. However, if you are able to minimize Customer Acquisition Costs (CAC), you’ll have a sustainable business that does more than stay afloat. First, it helps to determine what you can afford to spend on customer acquisition.
online.wsj.com
SEPTEMBER 23, 2012
If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. In early 2011 an acquisition by a Fortune 500 company fell apart. start-ups fail, he says. California.
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