VC Cafe

FEBRUARY 15, 2017

Since AI and ML startups cut across verticals (analytics, fintech, health, adtech, security, etc), it’s easier to group them under the “machine intelligence” umbrella, coined by Shivon Zillis , a partner at Bloomberg Beta. YouAppi (2011)- YouAppi creates adtech to streamline mobile user acquisition.

Artificial Inteligence 122

Artificial Inteligence Technical Review Startup 122

Haystack

DECEMBER 29, 2018

Governments blocking acquisitions, the curtailment of company expansion, more scrutiny on overseas operations of U.S. companies, more sensitivity around technology IP and security. 1/ Social Network Interference. In 2017, we learned about how social media feeds were used to surface biased or planted information.

Technical Review 165

Technical Review Venture Capital Russia China 165

ConversionXL

JULY 3, 2020

Paywalls, by default, are a barrier to organic acquisition—they stop some users from accessing some content. News is an especially challenging vertical since no site owns a newsworthy event. That type of content, Smullen says, gets great traction on social media and helps publishers monetize pageviews with ads.

SEO 122

SEO HTML Technical Review Caching 122

ConversionXL

APRIL 10, 2019

Other tactics that support paid campaigns—like company-specific content and strong social media profiles—are equally vital. Or, at the very least, narrowly targeted verticals.). Promotion of account-based content via social media. Social media may be the most powerful ABM channel.

PPC 131

PPC Campaign Marketing Sales Cycle 131

Occam's Razor

FEBRUARY 9, 2015

Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy.

Metrics 60

Metrics Analytics Non-Compete Search 60