The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Next, we check that we’re safe from any particularly onerous terms like participation preferred. Deal 1 is a sales-driven company. The former means your friends won’t hear about your company until the acquisition. Highly experienced, top-tier angels. Looks good.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Next, we check that we’re safe from any particularly onerous terms like participation preferred. Deal 1 is a sales-driven company. The former means your friends won’t hear about your company until the acquisition. Highly experienced, top-tier angels. Looks good.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

Startup Company Lawyer

FEBRUARY 21, 2010

Due to aggregate liquidation preferences that may exceed the acquisition price in an M&A deal, common stock may be rendered worthless. Junior Preferred Stock. Some companies have implemented junior preferred stock, which often receives a certain percentage liquidation preference on the sale of the company.

Retention 31

Retention Liquidation Preference Employee Common Stock 31

www.payne.org

SEPTEMBER 22, 2011

(In some cases, usually when the company is in a weak position to raise money, there may be "preference multiple" where the preference is larger than the share purchase price). Common stockholders should care about the preference, because that preference is "ahead" of the commons in any acquisition outcome.

Equity 56

Equity Employee Vesting Preferred Stock 56

ConversionXL

MAY 31, 2016

This is great news for call-based businesses like Esurance, which used click-to-call to increase call volume by 200% and decrease cost per acquisition by 30%. Furthermore, the same study found that an incredible 100% of participants preferred sites with sticky navigation bars, despite often not knowing why. Image Source.

Mobile 48

Mobile Conversion Design Participating Preferred 48

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. Reduced customer acquisition cost. The best sales copy is full, complete information. Have a Prominent Sales and Specials Section. No hype needed.

eCommerce 100

eCommerce Mobile Conversion Design 100

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. Reduced customer acquisition cost. The best sales copy is full, complete information. Have a Prominent Sales and Specials Section. No hype needed.

eCommerce 95

eCommerce Mobile Conversion Design 95