Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
Startup Lessons Learned
AUGUST 2, 2008
Its the same with acquisitions. If an investor knows you have other investors lined up, hell be a lot more eager to close-- and not just because hell worry about losing the deal, but because if other investors are interested, you must be worth investing in. The key to closing deals is never to stop pursuing alternatives.
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Startup Lessons Learned
APRIL 14, 2009
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
Startup Lessons Learned
SEPTEMBER 2, 2008
In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. Or your cost of customer acquisition just magically floats up to match your customer lifetime value. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Nothing seems to matter.
YoungUpstarts
JANUARY 7, 2015
Essentially, mobile product development and device-appropriate customer experience design are converging; people are spending more time on their mobile devices than ever before and expect more from their interaction with businesses. Mobile Marketing Intersecting with CRM.
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Having that data will let you pick an acquisition strategy that is appropriate for your app. So what can you do?
Startup Lessons Learned
JUNE 21, 2010
Even for companies that essentially have only one product, the value the company creates is located not in the product itself but with the people and their organization who built it. To see proof of this, simply observe the results of the large majorities of corporate acquisitions of startups.
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