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Greenpeace vs Kitkat

Start Up Blog

Greenpeace recently launched a public awareness advertising campaign. The campaign was fairly hard hitting, but it wasn’t generic, it was brand targeted. The campaign aimed at Nestle , who they claim makes their chocolate with Palm Oil. They said it infringed the kitkat brand trademark.

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The 4 Keys to Building Brand Loyalty with Millennials

Up and Running

Because they weren’t being engaged on social media. While the TV commercial was running, they were preoccupied catching up with trends on social media. Millennials respond well to social media messages and marketing. A brand’s social media presence has become so important that we even have awards for the most buzz-worthy.

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How to Find Hundreds of Business Ideas

Up and Running

Founder Nick Woodman had recently been been on a surfing trip to Indonesia. Not too long ago, I stumbled upon a Kickstarter campaign called Run an Empire. There’s a new social media site on the block that has capitalized on anger. Perhaps you’ll even start picking up on how advertisers do the same! Ever heard of GoPro?

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[Singapore][Event] ad:tech Singapore 2012 Shows Digital Future For Asia

YoungUpstarts

Leading digital marketers from around the Asia Pacific and beyond gathered yesterday at ad:tech Singapore 2012 to share and discuss the continuing growth of the role of technology and digital media in marketing and advertising. Growing the Philippines’ Digital Marketing Business (With A Snapshot on Indonesia).

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Out of the Crisis #11: Jeremy Howard on the power of masks, health policy, and data science in medicine

Startup Lessons Learned

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. He was joined in his efforts immediately, as he told me, by dedicated and talented "self-selected people" who connected him with media outlets, politicians and more.