ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Once you’ve established your ideal customer, you can better focus your growth hacker marketing efforts to improve revenue and ROI. The result?

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

OCTOBER 7, 2019

Customer churn rate: shows the percentage of customers lost in a given period (e.g., Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. Revenue and wins by type: compare revenue and wins among existing and new businesses.

Founder 71

Founder Retention Metrics Technical Review 71

Up and Running

NOVEMBER 12, 2018

The subscription box industry is growing rapidly thanks to a steady revenue model and tapping into people’s love for surprises. Financial summary : Project your revenue for the first few years. It can be tempting to think that you’re going to advertise to everyone everywhere—but that’s a huge and fairly unnecessary expense.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Up and Running

MAY 1, 2014

Advertising. Your business plan should include an overview of the kinds of advertising you plan to spend money on. Will you be advertising online? A key component to your advertising plan is your plan for measuring the success of your advertising. Distribution. Retail Distribution. Public Relations.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

YoungUpstarts

JUNE 3, 2016

Understanding how to determine a campaign’s success isn’t a mystery, but it does require learning the nitty-gritty of the digital advertising world. ROAS gets specific when measuring dollars received for dollars spent on each advertising channel. Connecting ROAS and LTV.

Metrics 100

Metrics Churn Rate New York City Marketing 100

Startup Lessons Learned

MARCH 21, 2013

Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% Mark MacLeod, Chief Corporate Development Officer at Freshbooks, says that you need to get below a 5% monthly churn rate before you know you’ve got a business that’s ready to scale.

Analytics 167

Analytics Lean Metrics Churn Rate 167

maplebutter.com

JANUARY 8, 2013

I would focus on one product and set a goal to generate $1M in yearly revenue from it. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. Create a strong brand, solid social community, sell advertising. So, should the success rate matter?

Technical Review 44

Technical Review Startup Cofounder Software Review 44