ConversionXL

OCTOBER 21, 2014

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

SEPTEMBER 15, 2016

These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms. Google uses relevance to make sure that only useful ads are displayed to users and prevents advertisers from paying their way on to a search that’s unrelated to their product or service. The Tactical.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

APRIL 11, 2016

Xero has a “Customers” page with a variety of videos and case studies based on industry (retail, branding and advertising, etc.) First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Video testimonials are among those forms. Example: Xero. One call to action per video.

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 24, 2020

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

Massive coverage on Twitter, Reddit, Fark & other relevant blogs as well as a Gold Cyber Lion advertising from Cannes. Upon inspecting the source code, visitors would find the following. 4 Advanced Facebook Targeting Techniques Every Facebook Advertiser Should Know. website reviews, 5. Australian Air Force Banner.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

DECEMBER 12, 2016

Track the effectiveness of those emails (open, clickthrough and conversion rates). There are also several add-on software providers out there that can do this. A common behavior is that they add products to cart on a site, and then they return later after some consideration or further advertising touch points to convert.

eCommerce 48

eCommerce Technical Review Software Review Clickthrough 48