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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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How “Tag Management” Can Improve Site Performance

ConversionXL

There are hundreds of services for tracking, advertising, site customization, and generally souping up your ability to measure, reach, and convert your visitors. The tracking code you get from Google Analytics? Tag managers are tools designed to accomplish two main things: Minimize code deployed on websites and in apps.

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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

Want to know how to deal a serious blow to your landing page conversions? In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. While people are browsing your site, they’re having a silent conversation in their mind.

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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

By now we’ve discussed the fact that you should first plug your funnel , then improve conversion rates , then work on sending as much traffic as possible to your website. But we haven’t talked about how big of a role traffic quality plays in determining your conversion rate. This is because the quality is so much better.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. micro-conversion). It starts with a question.

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Hear me on the Startup Success Podcast

Software By Rob

October 28th, 2009 | Cool News, Links & Reviews , Micropreneurship , Startups Building your startup? Luckily several thousand people have decided to stick around and join the conversation. I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself.

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RSS Troubles (FeedBurner)

Software By Rob

Luckily several thousand people have decided to stick around and join the conversation. I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself. Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder.

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