ConversionXL

JUNE 30, 2019

To create a value proposition that really differentiates your offer, you have to know how competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client. Then, I perform my own search, going through at least two pages of PPC ads and organic results.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

To create a value proposition that really differentiates your offer, you have to know how the competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client. Then I perform my own search, going through at least 2 pages of PPC ads and organic results.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Smartsheet runs heavily measured PPC ads.

Framework 102

Framework Marketing Acquisition Retention 102

VC Adventure

AUGUST 10, 2010

In it, he describes our philosophy around seed investing and differentiates it from what others (but not everyone) in the market is doing. From the initial idea we worked together to validate the operating assumptions of the business – doing collaborative due diligence on the crowdsearch SEM marketplace that was the idea behind Trada.

Syndicate 74

Syndicate Syndication Due Diligence SEM 74