Advertising Distribution Internet SEM 
Both Sides of the Table
JANUARY 12, 2014
Everything we were taught pre-Internet is still relevant. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Rebelling is simply a form of snobbery. Underbelly.
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.
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Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. For Neopets, its simply a side-effect of their game-like product design.
Up and Running
JULY 26, 2016
It’s no joke that your users are your best advertisers. It’s significantly easier to get a press mention from smaller bloggers or internet evangelists (Youtube, Scoop.it). Google AdWords or SEM (expensive). Users who love your product (cheap or free). People love products that save them a tremendous amount of time or money.
Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.
Startup Lessons Learned
SEPTEMBER 15, 2008
More often This logic can be extrapolated to the web world to mean: more users, visiting your site more often, for longer amounts of time to maximize advertising exposure. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Buy a higher quantity 2.
Both Sides of the Table
MARCH 11, 2011
Last night I had the great privilege to interview Bill Gross , one of the Internet’s true pioneers. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. If it worked in the Yellow Pages, why not on the Internet?
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